Building Brands and Brand Value
Building Brands and Brand Value
Building brands and brand value:
· Advertising is all about buildings brands. At a very basic level, branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market. The task of creating a brand does not stop at giving the product a special name. For example, just when top taste daal begins to be sold, another company decides to also sell daals in a packet and calls this best taste daal. So, now there are two branded daals in the market. Both the companies are keen that you buy their daals.
· The consumer is confused because you really cannot tell the difference between top taste daal and best taste daal. The manufacturer has to give the consumer a reason to prefer a particular brand of daal. Just naming a daal does not help sell it. So, advertisers begin claiming certain special values for their brand. In this way, they try to differentiate it from other similar products.
_______branding generally means there is a positive impression of the company amongst consumers | |||
| Right Option : A | |||
| View Explanation | |||
________ creates positive image of the product in the eyes of the consumer and compel them to buy it. | |||
| Right Option : B | |||
| View Explanation | |||
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It was good as the experience because as we had come here we had been improved in a such envirnment created here.Extra is taught which is beneficial for future.
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8thI have spent a wonderful time in Abhyas academy. It has made my reasoning more apt, English more stronger and Maths an interesting subject for me. It has given me a habbit of self studying
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Hiya Gupta
8thAbout Abhyas metholodology the teachers are very nice and hardworking toward students.The Centre Head Mrs Anu Sethi is also a brilliant teacher.Abhyas has taught me how to overcome problems and has always taken my doubts and suppoeted me.
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Cheshta
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7thMy experience was very good with Abhyas academy. I am studying here from 6th class and I am satisfied by its results in my life. I improved a lot here ahead of school syllabus.
